Getting Help Writing News Releases and Product Features

The written word is one of the most fundamental communication tools. An exchange of information, and the potential for education and persuasion, typically begins when the right words are assembled to tell the story. Yet despite the importance of good writing, it is not always easy to find and engage. At Composite Communication, excellent writing is a cornerstone of the business. Writing is one of our core competencies. The links below show a variety of recent examples.

 

Genmar Hosts Coming-Out Party for VEC Technology
Forget all those millennium parties, the biggest private bash in the composites industry this year was a four-day summer gathering in the tiny North American city of Little Falls, Minnesota.

Irwin L. Jacobs – who first captured media attention as a corporate dealmaker in the 1970s and 80s, and has since built Genmar Holdings into the second-largest leisure boat maker in the U.S. – hosted a party there to celebrate the progress made in developing the technology of Virtual Engineered Composites (VEC). In addition to boat dealers and prospective licensees, he also invited enough journalists to assure that VEC will be noticed by potential investors.
 Reinforced Plastics Feature

 

Opening the Door to Florida’s New Building Code: A Summary of Changes for Therma-Tru Customers
 After several delays, the winds of change finally blew through Florida as the state’s new building code became effective March 1, 2002. In the wake of that legislative storm, construction professionals throughout the state are learning to understand and work with the new requirements.

The unified Florida Building Code is a legacy of Hurricane Andrew, which caused about $30 billion in property damage as it swept across southern Florida in 1992. Before Andrew, the response to storm damage had been to clear away the debris and build again. After Andrew’s sustained winds of 145 mph – with gusts up to 170 mph – leveled Homestead and other cities in its path, taxpayers and the insurance industry questioned the practice of “just build again.” As a result, the country’s toughest building codes were adopted in southern Florida.
 White Paper - Therma-Tru

 

Chelsea Proving Grounds Helps Dodge Develop Vehicles for Road and Track
BROOKLYN, Mich., June 6, 2001 – On the day in 1969 when Astronaut Neil Armstrong took one small step for man and made one giant leap for mankind, a small band of Dodge engineers landed at the Chrysler Proving Grounds in Chelsea, Mich., preparing for a giant leap in the history of stock car racing with the introduction of the Dodge Charger Daytona.

And just like the Soviet Union stirred the United States to action by launching Sputnik I, the world’s first artificial satellite, Ford riled Dodge by winning the Daytona 500 that year with its new Ford Torino Talladega. Dodge was determined to turn the table by building a Dodge Daytona that would win the inaugural race at Talladega that same year.
 Dodge History Feature - Part One
Dodge History Feature - Part Two
Dodge History Feature - Part Three

 

Superior Performance, Continuing Conversion Mark Owens Corning Advantex® Glass Anniversary
 PARIS, 1 April, 2003 – Beginning its seventh year in the market, Owens Corning Advantex® glass fibers are producing all the benefits expected and more, and conversion to the glass formula at the company’s reinforcement plants now exceeds 70 percent of total capacity.

Introduced in January 1997, Advantex glass was developed as a boron-free E glass possessing significantly improved resistance to corrosion. Advantex meets the ASTM D578 standard for both corrosion-resistant E-CR glass and traditional E glass.

“Advantex glass fibers are doing everything we expected them to do and more,” said Gary Nieman, vice president and general manager, Type 30® Single End Roving/Continuous Roving product lines. Type 30 single end roving is a product largely made today at Owens Corning with Advantex glass. “We expected superior performance in certain applications, especially in the construction and infrastructure markets where corrosion resistance is critically important in such products as pipe, underground storage tanks, utility poles and bridges. But the range of improved performance is much broader than we had anticipated.”
 News Release - Advantex

 

Owens Corning Continues to Improve ELAMINATOR Insulating Systems
LAS VEGAS, Nev., Oct. 23, 2001 – Already the leading system for installing insulation on the metal roofs of pre-engineered buildings, the ELAMINATOR® System has been upgraded by Owens Corning in 2001 to include three significant improvements. The company is showcasing the improvements this week at the MetalCon International 2001 trade show in Las Vegas.

“The ELAMINATOR Insulating System has been the industry benchmark since its introduction in 1993,” said Denny Wenrick, Owens Corning business manager for the ELAMINATOR Insulating System. “Despite having the best system in the marketplace, we continue to make improvements that enhance safety and productivity. Each year we have added refinements that increase the efficiency and effectiveness of both the equipment and the process.”
 News Release - Owens Corning ELAMINATOR

 

AGY Adds Three Vice Presidents to Lead Technology, Operations, Sales and Marketing
AIKEN, S.C., Feb. 16, 2005 – Douglas J. Mattscheck, President and Chief Executive Officer of AGY, announced today that three vice presents joined the company's senior leadership team in January to manage the functions of technology, operations and marketing.

The new vice presidents are:
   - Dennis O. Rexroad, Operations
   - Andrew J. Walker, Sales and Marketing
   - Sudhir Hublikar, Ph.D., Technology

"The talents and backgrounds of these three individuals will be vital in enabling our team to meet the demands of our growing business and insure we are well positioned for future success," said Mattscheck.
 News Release - AGY

 

AGY Adds New HJ1 Armor System Licensees
AIKEN, S.C., Oct. 6, 2004 – Disturbing recent developments around the world have prompted greater demand for vehicle and personal ballistic protection from a variety of threats. Responding to the needs of the market including requests from end-use customers, AGY has expanded its program of licensing the HJ1 Armor System.

A proprietary hard armor system that utilizes S-2 Glass® rovings in composite panels, the HJ1 system has been used with great success in a number of military and commercial armor applications. Among the best known applications are the Humvee used by the United States Army and the CAV-100 composite armored vehicle used in peacekeeping missions throughout Europe.
 News Release - AGY

 

AGY Expands S-2 Glass® Manufacturing Capacity
AIKEN, S.C., Oct. 6, 2004 – In response to continued growth in the use of high-performance glass fibers for composite reinforcement, AGY has launched a multi-phase expansion of its capacity to manufacture S-2 Glass products. When completed in 2005, the company will have increased capacity for S-2 Glass reinforcements by 25 percent.

Long considered the standard for high-strength glass fiber reinforcements, S-2 Glass has provided superior performance and quality for a wide variety of end-use applications across the global composites spectrum. AGY has maintained a steady supply of the product to the market and is now taking major steps to increase capacity and insure that this outstanding service and supply security continues.

"We expect the current strong demand for higher performance reinforcements to continue and we are investing in our plants and in our products to insure that we will meet these increasing demands," says Douglas J. Mattscheck, AGY president and chief executive officer.
News Release - AGY