Previous examples may seem like stand-alone projects. They are not. The best marketing communication programs are thoroughly integrated with individual elements working together to maximize the value of the total investment. Case studies and news releases are typically distributed at trade shows. Advertising often appears in the same magazines as editorial placements. And direct mail promotions may be used to enlarge the readership of feature articles.

Other examples of communication activities the principals of Composite Communication have been involved with but are not illustrated in this website include: