Nurturing an important audience requires frequent and consistent contact. Newsletters and websites have proven themselves to be effective media for keeping key audiences informed and supportive.

As an example, Owens Corning wanted to keep in touch with company retirees. Their retirees had served the company well for many years and they are interested in what is going on at their former employer. Retirees also need to understand changes in their benefits and how to access and use those benefits. From time to time, the company also needs to ask this group to communicate with their elected officials regarding certain topics. The buttons below will show how the Owens Corning retiree newsletter and website are achieving those objectives.

Retiree Update is published four times each year for Owens Corning retirees.